I can't wait until someone invents a 740 deal, which labels can make double the money the artist is making from all the artist revenues. Obviously own stakes in MySpace Music, Spotify, etc helps matters.
The full article is a little more revealing than that video but the video reminded me why I find major labels a bit like puffins, sticking their chests out and hoping something sticks. All these 'partnerships' are what indie labels have been doing for years but this idea that an act has to turn up fully-formed is nonsense, pretty much the only acts majors're currently signing are those who've had £30-80k invested in them by management companies. Has it always been such a high-risk business for high-rollers only?