This IS utter bullshit and we have nothing to do with this site. We do not endorse this.
Only heard about this, this afternoon. Seem the mysterious people (if you know who it is, please let me know) behind this, emailed a bunch of DiS writers saying "would you like to be paid to review some records" for a new project and obvs a bunch of them replied saying "yeah, alright, i'll take your money" and they all ended up named on the site. Site was taken down, and then went back up again but with the publications still on there.
All the DiS contributors who've emailed me back so far asked to be removed, as it wasn't what they had agreed to do.
Hell, I sit around listening to mostly not very good unsigned bands for free. I can kinda see where the 'concept' came from, in terms of greasing the wheels to bring certain CDs to the top of the pile and give bands some feedback... Not all ideas are worth running with tho, especially when they're so poorly executed, give the impression you'll get a leg up but generally seems exploitative and EVIL. If you're in a band, don't do this, just do your research of who will like your stuff. People are easy to communicate with.
Then again, who on earth would hand over their money to a website that looks quite so amateur?