Map out a two year or three year plan that elaborately pulls people into your world of images, poetry, lyrics, stories, music, mystery, hints, clues, energy, characters, plot, storyline, drama, intrigue and excitement.
I've been saying a lot of similar things to this to artists recently. The possibilities on the web are endless. Treat the web like a skateboarder treats architecture. Be playful. Be creative (or at least defined) in all that you do from tweets to packaging to stage set-ups to haircuts. Remove the mundane for your (potential) fans and for yourself. Build a mosaic of relevant textures and tastes.
Think bigger: create a whole world and place you and your music within it.